All Is Well

If you're not from Texas you probably won't get why this is such a big deal, but it is.

A Very Big Deal!!!

Blue Bell Ice Cream Returns to Store Shelves

Four months after announcing one of the food industry’s most sweeping recalls, ice-cream maker Blue Bell Creameries is embarking on one of the industry’s most-ambitious recovery attempts.

The Texas company’s ice-cream cartons began reappearing in grocery stores in several cities on Monday, a major step after Blue Bell yanked all its products following a deadly listeria outbreak...>

Blue Bell faces an arduous effort to regain the trust of large retailers and persuade consumers its products are safe, branding consultants say. The 108-year-old company...is expected to draw significant support from its many fans in Texas, but one of its main hurdles will be to win over consumers outside its home state and other strongholds in the southern U.S., they say.

One advantage for Blue Bell is many Texans display an obsession with its ice cream...

In the immediate aftermath of the recall, Blue Bell fans took to Facebook and Twitter to express their dismay. “It’s been raining in Texas since Blue Bell closed,” one Facebook post said earlier this year as torrential downpours flooded parts of the state. “Because God is crying.”

“Texas is a gimme,” said Gene Grabowski, a consultant who managed Blue Bell’s crisis communications for about three months following the recall. “People there eat Blue Bell like it’s a duty..."

I wish I enjoyed all my duties half as much as I do eating Blue Bell.